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Article

Blog posts, news articles, and editorial content

About Article Schema

The Article schema type is used to mark up blog posts, news articles, and editorial content. Implementing this structured data helps search engines understand your content better and may qualify your pages for rich results in Google Search.

Validate Your Schema SEO Guide

Properties

* Required Properties

@type
Must be "Article", "NewsArticle", or "BlogPosting"
Type: Text
headline
The headline of the article
Type: Text
image
URL of an image representative of the article
Type: URL or ImageObject

⭐ Recommended Properties

author
The author of the article
Type: Person or Organization
datePublished
Date the article was first published
Type: Date
dateModified
Date the article was last modified
Type: Date
publisher
The publisher of the article
Type: Organization

Best Practices

  • ✅Validate your JSON-LD with Google’s Rich Results Test before publishing.
  • ✅Populate author, datePublished to unlock enhanced snippets.
  • ✅Keep structured data in sync with the visible content on the page.

Common Pitfalls

  • ⚠️Avoid mixing multiple schema syntaxes for the same entity.
  • ⚠️Do not include claims that the user cannot see or confirm on the page.
  • ⚠️Remember to update dateModified whenever the content changes.

Real-World Examples

See how top-ranking websites implement Article structured data:

NYTimes Article Implementation

nytimes.com

The New York Times uses comprehensive Article schema with multiple authors, publication dates, and article sections for enhanced search visibility.

headlineauthordatePublisheddateModifiedpublisherarticleSectionwordCount

Medium Blog Posts

medium.com

Medium implements BlogPosting schema with author profiles, reading time estimates, and social engagement metrics.

headlineauthordatePublishedimagepublishertimeRequired

TechCrunch News Articles

techcrunch.com

TechCrunch uses NewsArticle schema with category tags, article bodies, and video content embedded in their structured data.

headlinedatePublishedauthorpublisherarticleBodyvideo

JSON-LD Example

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Implement Schema.org Structured Data",
  "image": "https://example.com/article-image.jpg",
  "author": {
    "@type": "Person",
    "name": "Jane Doe"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example Publishing",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  },
  "datePublished": "2025-01-15",
  "dateModified": "2025-01-20",
  "description": "A comprehensive guide to implementing Schema.org structured data on your website."
}
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Quick Links

📚 Schema.org Documentation 🔍 Google Search Gallery

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