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CreativeWork

Creative works and content

About CreativeWork Schema

The CreativeWork schema type is used to mark up creative works and content. Implementing this structured data helps search engines understand your content better and may qualify your pages for rich results in Google Search.

Validate Your Schema SEO Guide

Properties

* Required Properties

@context
Must be "https://schema.org"
Type: URL
@type
Must be "CreativeWork"
Type: Text
name
The name or title
Type: Text

⭐ Recommended Properties

description
A description of the item
Type: Text
url
URL of the item
Type: URL
image
An image of the item
Type: URL or ImageObject

Best Practices

  • ✅Validate your JSON-LD with Google’s Rich Results Test before publishing.
  • ✅Populate description, url to unlock enhanced snippets.
  • ✅Keep structured data in sync with the visible content on the page.

Common Pitfalls

  • ⚠️Avoid mixing multiple schema syntaxes for the same entity.
  • ⚠️Do not include claims that the user cannot see or confirm on the page.
  • ⚠️Remember to update dateModified whenever the content changes.

JSON-LD Example

{
  "@context": "https://schema.org",
  "@type": "CreativeWork",
  "name": "Example CreativeWork",
  "description": "Creative works and content",
  "url": "https://example.com/creative-work",
  "image": "https://example.com/image.jpg"
}
Test this example →

Quick Links

📚 Schema.org Documentation 🔍 Google Search Gallery

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