Event

About Event Schema

The Event schema type is used to mark up concerts, webinars, and other events. Implementing this structured data helps search engines understand your content better and may qualify your pages for rich results in Google Search.

Properties

Best Practices

• ✅Validate your JSON-LD with Google’s Rich Results Test before publishing.
• ✅Populate location, endDate to unlock enhanced snippets.
• ✅Keep structured data in sync with the visible content on the page.

Common Pitfalls

• ⚠️Avoid mixing multiple schema syntaxes for the same entity.
• ⚠️Do not include claims that the user cannot see or confirm on the page.
• ⚠️Remember to update dateModified whenever the content changes.

{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Web Development Conference 2025",
  "startDate": "2025-06-15T09:00",
  "endDate": "2025-06-15T17:00",
  "location": {
    "@type": "Place",
    "name": "Tech Convention Center",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "123 Tech Street",
      "addressLocality": "San Francisco",
      "addressRegion": "CA",
      "postalCode": "94102",
      "addressCountry": "US"
    }
  },
  "description": "Annual web development conference featuring the latest in web technologies",
  "image": "https://example.com/event-image.jpg",
  "offers": {
    "@type": "Offer",
    "price": "299.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://example.com/tickets"
  }
}