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HowTo
Step-by-step instructions and guides
About HowTo Schema
The HowTo schema type is used to mark up step-by-step instructions and guides. Implementing this structured data helps search engines understand your content better and may qualify your pages for rich results in Google Search.
Properties
* Required Properties
@type
Must be "HowTo"
Type: Text
name
The title of the how-to guide
Type: Text
step
Array of HowToStep objects
Type: HowToStep array
β Recommended Properties
image
Representative image
Type: URL or ImageObject
totalTime
Total time required (ISO 8601)
Type: Duration
supply
Required supplies
Type: HowToSupply or Text array
tool
Required tools
Type: HowToTool or Text array
Best Practices
- β Validate your JSON-LD with Googleβs Rich Results Test before publishing.
- β Populate image, totalTime to unlock enhanced snippets.
- β Keep structured data in sync with the visible content on the page.
Common Pitfalls
- β οΈAvoid mixing multiple schema syntaxes for the same entity.
- β οΈDo not include claims that the user cannot see or confirm on the page.
- β οΈRemember to update dateModified whenever the content changes.
JSON-LD Example
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to Change a Tire",
"image": "https://example.com/tire-change.jpg",
"totalTime": "PT30M",
"tool": ["Jack", "Lug wrench", "Spare tire"],
"step": [
{
"@type": "HowToStep",
"name": "Loosen the lug nuts",
"text": "Using the lug wrench, turn each lug nut counterclockwise until loose.",
"image": "https://example.com/step1.jpg"
},
{
"@type": "HowToStep",
"name": "Jack up the car",
"text": "Position the jack under the car and raise it until the tire is off the ground.",
"image": "https://example.com/step2.jpg"
}
]
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