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Image

Image metadata and licensing

About Image Schema

The Image schema type is used to mark up image metadata and licensing. Implementing this structured data helps search engines understand your content better and may qualify your pages for rich results in Google Search.

Properties

* Required Properties

@type
Must be "ImageObject"
Type: Text
contentUrl
URL to the image
Type: URL

⭐ Recommended Properties

author
Image creator
Type: Person or Organization
copyrightNotice
Copyright information
Type: Text
creditText
Credit or attribution
Type: Text
license
License URL
Type: URL

Best Practices

  • βœ…Validate your JSON-LD with Google’s Rich Results Test before publishing.
  • βœ…Populate author, copyrightNotice to unlock enhanced snippets.
  • βœ…Keep structured data in sync with the visible content on the page.

Common Pitfalls

  • ⚠️Avoid mixing multiple schema syntaxes for the same entity.
  • ⚠️Do not include claims that the user cannot see or confirm on the page.
  • ⚠️Remember to update dateModified whenever the content changes.

JSON-LD Example

{
  "@context": "https://schema.org",
  "@type": "ImageObject",
  "contentUrl": "https://example.com/photo.jpg",
  "author": {
    "@type": "Person",
    "name": "Jane Photographer"
  },
  "copyrightNotice": "Β© 2025 Example Corp",
  "creditText": "Photo by Jane Photographer",
  "license": "https://creativecommons.org/licenses/by/4.0/"
}

Looking for more tools? TryPixelProbefor photo metadata and privacy toolkit.