Local Business

About Local Business Schema

The Local Business schema type is used to mark up brick-and-mortar business information. Implementing this structured data helps search engines understand your content better and may qualify your pages for rich results in Google Search.

Properties

Best Practices

• ✅Validate your JSON-LD with Google’s Rich Results Test before publishing.
• ✅Populate telephone, openingHoursSpecification to unlock enhanced snippets.
• ✅Keep structured data in sync with the visible content on the page.

Common Pitfalls

• ⚠️Avoid mixing multiple schema syntaxes for the same entity.
• ⚠️Do not include claims that the user cannot see or confirm on the page.
• ⚠️Remember to update dateModified whenever the content changes.

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Example Coffee Shop",
  "image": "https://example.com/coffee-shop.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "456 Main Street",
    "addressLocality": "Portland",
    "addressRegion": "OR",
    "postalCode": "97204",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "45.5231",
    "longitude": "-122.6765"
  },
  "telephone": "+1-503-555-0123",
  "priceRange": "$$",
  "openingHoursSpecification": {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
    "opens": "07:00",
    "closes": "19:00"
  }
}