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Product

E-commerce products with pricing and reviews

About Product Schema

The Product schema type is used to mark up e-commerce products with pricing and reviews. Implementing this structured data helps search engines understand your content better and may qualify your pages for rich results in Google Search.

Validate Your Schema SEO Guide

Properties

* Required Properties

@type
Must be "Product"
Type: Text
name
The name of the product
Type: Text

⭐ Recommended Properties

image
URL of product image
Type: URL or ImageObject
description
Product description
Type: Text
offers
Pricing and availability information
Type: Offer
aggregateRating
Average rating from reviews
Type: AggregateRating
brand
The brand of the product
Type: Brand or Organization

Best Practices

  • ✅Validate your JSON-LD with Google’s Rich Results Test before publishing.
  • ✅Populate image, description to unlock enhanced snippets.
  • ✅Keep structured data in sync with the visible content on the page.

Common Pitfalls

  • ⚠️Avoid mixing multiple schema syntaxes for the same entity.
  • ⚠️Do not include claims that the user cannot see or confirm on the page.
  • ⚠️Remember to update dateModified whenever the content changes.

Real-World Examples

See how top-ranking websites implement Product structured data:

Amazon Product Pages

amazon.com

Amazon implements detailed Product schema with multiple images, variant options, shipping information, and comprehensive review aggregates.

nameimageoffersaggregateRatingbrandskugtinreview

Best Buy Electronics

bestbuy.com

Best Buy uses Product schema with store pickup availability, warranty information, and energy ratings for appliances.

nameoffersaggregateRatingbrandmodelavailabilityseller

Shopify Store Products

shopify.com

Shopify automatically generates Product schema for merchants including color/size variants, inventory status, and product categories.

nameimageoffersdescriptionbrandcategory

JSON-LD Example

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Premium Wireless Headphones",
  "image": "https://example.com/headphones.jpg",
  "description": "High-quality wireless headphones with noise cancellation",
  "brand": {
    "@type": "Brand",
    "name": "AudioTech"
  },
  "offers": {
    "@type": "Offer",
    "price": "199.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "247"
  }
}
Test this example →

Quick Links

📚 Schema.org Documentation 🔍 Google Search Gallery

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