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WebPage
Individual web page properties
About WebPage Schema
The WebPage schema type is used to mark up individual web page properties. Implementing this structured data helps search engines understand your content better and may qualify your pages for rich results in Google Search.
Properties
* Required Properties
@type
Must be "WebPage"
Type: Text
name
Page title
Type: Text
β Recommended Properties
url
Page URL
Type: URL
description
Page description
Type: Text
breadcrumb
Breadcrumb navigation
Type: BreadcrumbList
datePublished
Publication date
Type: Date
dateModified
Last modified date
Type: Date
Best Practices
- β Validate your JSON-LD with Googleβs Rich Results Test before publishing.
- β Populate url, description to unlock enhanced snippets.
- β Keep structured data in sync with the visible content on the page.
Common Pitfalls
- β οΈAvoid mixing multiple schema syntaxes for the same entity.
- β οΈDo not include claims that the user cannot see or confirm on the page.
- β οΈRemember to update dateModified whenever the content changes.
JSON-LD Example
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "About Us - Example Company",
"url": "https://example.com/about",
"description": "Learn about our company history and mission",
"datePublished": "2024-01-15",
"dateModified": "2025-01-20",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://example.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://example.com/about"
}
]
}
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