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Organization schema example

Organization markup on your home page helps Google pick your logo and understand your identity, address and profiles. Google lists no required properties; name, url, logo, sameAs, contact details and identifiers such as vatID are recommended. Giving it an @id lets Article publisher or Product brand point at it instead of repeating it.

JSON-LD · passes this validator with 0 errors
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://example.com/#org",
  "name": "Northfold Outdoor Ltd",
  "legalName": "Northfold Outdoor Limited",
  "url": "https://example.com",
  "logo": "https://example.com/logo-512.png",
  "description": "Makers of repairable hiking packs since 2011.",
  "sameAs": [
    "https://www.linkedin.com/company/example",
    "https://www.instagram.com/example"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "telephone": "+44 20 7946 0000",
    "email": "help@example.com"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "2 Canal Wharf",
    "addressLocality": "Leeds",
    "postalCode": "LS11 5PS",
    "addressCountry": "GB"
  },
  "vatID": "GB123456789"
}
</script>

What Google checks

Organization docs

Required: none listed

Recommended: nameurllogosameAsdescriptionaddresscontactPointtelephoneemaillegalName

Taken from Google Search Central's documentation for this type. Meeting the requirements makes a page eligible; Google decides whether to show a rich result.

Mistakes the validator catches on Organization

Logo that is an SVG or tiny
Google's docs ask for a logo at least 112×112 px in a format it can crawl and index.
Organization repeated on every page with small differences
Mark it up once (home or about page) and reference it by @id elsewhere.
sameAs pointing at unrelated pages
sameAs should list profiles that are unambiguously this organisation.

Paste your own version into the schema markup validator or test a live URL.

Questions

Where should Organization schema go?

Google suggests the home page or a page about the organisation. It doesn't need to be on every page.

Does Organization markup give me a knowledge panel?

Not directly. It is one signal Google can use; there is no guaranteed display.

Organization or LocalBusiness?

Use a LocalBusiness subtype for a place customers visit; Organization for a company without a public storefront.

Other examples

ArticleProductFAQPageRecipeEventLocalBusinessBreadcrumbListVideoObjectJobPostingReview